Paula Amato was recently featured in Woman@Forbes. Ironically, the focus of this piece is FEAR as it relates to entrepreneurship—a topic that resonates with so many of us: It’s appropriately titled, Don’t Let Fear Bully You and we hope it will inspire you in some way.


"I've been inspired by my experiences working with and learning from world-renowned musicians, executives, songwriters, authors, producers, yogis + shamans, who have collectively influenced the way we look + feel + think + play. From stadiums to ashrams, I’ve experienced the profound wisdom and power of sound + silence + the interconnectedness of all things. I bring this sensitivity and vision to my work. PAI/Life is the manifestation of this."

Throughout her longstanding career as a media specialist, Paula Amato, has developed successful campaigns for legendary recording artists such as: Andy Summers (The Police), Blue Rodeo, Robert Plant, Pete Townshend, AC/DC, producers Martin Terefe (Jason Mraz, Train, Mary J. Blige), Butch Vig,record company executives Ahmet Ertegun, Doug Morris, Pete Ganbarg, integrative wellness expert, Jingduan Yang, MD,The Zen Effect, authors such as SG Browne, as well as, many other songwriters and start-ups .

Before starting PAI, Paula Amato was national director of publicity for Atlantic Records. She also has served as an adjunct professor at New York University’s Steinhardt School of Culture, Education, and Human Development, where she taught public relations in their undergraduate program.