Select Career Campaigns:

• Entertain Impact, social impact thought leadership for CEO Paul Katz (PAI/Life)

• Bangsokol, A Requiem for Cambodia—the first major symphonic work to commemorate the atrocities of the Cambodian genocide. Composed by Him Sophy, (PAI/Life)

• Spring Studios: Culinary series in conjunction with Mastercard’s Priceless campaign — Spring recreated the world’s most celebrated restaurants in the heart of New York’s most sought-after zip code.(PAI/Life)

• Blue Rodeo (Canadian Hall of Fame artists — Warner Music Group) 16 records + U.S. tours for more than 25 years (PAI Media + Atlantic Records)

• The Zen Effect: Transformational Soundscape by acclaimed film composer Rolfe Kent

• Andy Summers (The Police) Various records, books, and tours (PAI Media)

• Fabiano Caruana: Chess Grandmaster + World Champion (PAI/Life)

• Martin Terefe, producer, Jason Mraz, Train, Mary J. Blige) (PAI Media)

• Shane MacGowan — The Pogues, solo projects (PAI/Media)

• The Compassion Project — thought leadership for Thom Bond PAI/Life)

• Rockwood Music Hall — talent director, curation + programming (PAI Media)

• JD Yang, MD, Author, Facing East (Harper Collins) (PAI/Life)

• Robert Plant (Atlantic Records) various solo records

• Pete Townshend (Atlantic Records, various records

• Atlantic Records, 40th Anniversary @ Madison Garden (Atlantic Records)

• America Here’s My Boy and interpretation of Beck’s Songbook (PAI Media)

• The Vehicle of Change Tour— benefitting the Red Cross, American Heart Association, C.E.R.T.S., and others.

• The Refuge Project (PAI/Life)

• Pure Tone Publishing for music executive Pete Ganbarg - currently President of Atlantic Records.

• MMF - U.S. Music Managers Forum — SXSW (PAI Media)

• S.G Browne, author Less Than Hero (PAI Media)

PAULA AMATO, Founder:

"I've been inspired by my experiences working with and learning from world-renowned musicians, executives, songwriters, authors, producers, yogis + shamans, who have collectively influenced how we feel + think + play. From stadiums to ashrams, I’ve experienced the profound power of sound and silence and the interconnectedness of it all. I bring this sensitivity and vision to my work. PAI/Life is the manifestation of this."

Throughout her longstanding career as a media specialist, Paula Amato has developed successful campaigns for legendary recording artists: Andy Summers (The Police), Blue Rodeo, Robert Plant, Pete Townshend, producers Martin Terefe (Jason Mraz, Train, Mary J. Blige), record company executives Ahmet Ertegun, Doug Morris, Pete Ganbarg, integrative wellness expert JingjduanYang, MD, The Zen Effect by film composer Rolfe Kent (Sideways, The Wedding Crashers, Up in the Air), Spring Studios, authors such as SG Browne, Kyle Bryant, and more recently Paul Katz and his social impact agency, Entertain Impact.

Before starting PAI, Paula Amato was the national director of publicity for Atlantic Records. She also has served as an adjunct professor at New York University’s Steinhardt School of Culture, Education, and Human Development, where she taught public relations in their undergraduate program.

Paula Amato completed her certification as a Transformational Travel Designer by The Transformational Travel Council in November 2023 and is excited to incorporate this knowledge into her work— integrating music, culinary medicine, and wellbeing with transformational travel. (According to Stone Mantel, the transformational economy is the fastest-growing segment of the industry, outpacing services and experiences, now representing a $208 Billion market opportunity in the USA alone.)

Member: Transformational Travel Council: Allys + Media Hera;ds