PAULA AMATO, Founder:
"I've been inspired by my experiences working with and learning from world-renowned musicians, executives, songwriters, authors, producers, yogis + shamans, who have collectively influenced how we feel + think + play. From stadiums to ashrams, I’ve experienced the profound power of sound and silence and the interconnectedness of it all. I bring this sensitivity and vision to my work. PAI/Life is the manifestation of this."
Throughout her longstanding career as a media specialist, Paula Amato has developed successful campaigns for legendary recording artists: Andy Summers (The Police), Blue Rodeo, Robert Plant, Pete Townshend, producers Martin Terefe (Jason Mraz, Train, Mary J. Blige), record company executives Ahmet Ertegun, Doug Morris, Pete Ganbarg, integrative wellness expert JingjduanYang, MD, The Zen Effect by film composer Rolfe Kent (Sideways, The Wedding Crashers, Up in the Air), Spring Studios, authors such as SG Browne, Kyle Bryant, and more recently Paul Katz and his social impact agency, Entertain Impact.
Before starting PAI, Paula Amato was the national director of publicity for Atlantic Records. She also has served as an adjunct professor at New York University’s Steinhardt School of Culture, Education, and Human Development, where she taught public relations in their undergraduate program.
Paula Amato completed her certification as a Transformational Travel Designer by The Transformational Travel Council in November 2023 and is excited to incorporate this knowledge into her work— integrating music, culinary medicine, and wellbeing with transformational travel. (According to Stone Mantel, the transformational economy is the fastest-growing segment of the industry, outpacing services and experiences, now representing a $208 Billion market opportunity in the USA alone.)
