We're a PURPOSE-driven PR boutique—furthering conversations and creating awareness for our CLIENTS—a diverse community of INNOVATORS and VISIONARY brands who are inspiring us to live a vibrant life via thought leadership, music, lifestyle + wellness, social entrepreneurship, and mindful play.

By leveraging our longstanding and diverse relationships—spanning industries such as, music, entertainment, lifestyle + business—infused with PROGRESSIVE IDEAS and thoughtful strategies, we are assisting our clients in creating IMPACTFUL and sustainable VISIBILITY. We are RE-IMAGINING what a modern-day PR company could and should look like by designing campaigns that are INTUITIVE and aim to ELEVATE our CLIENTS' exposure while supporting their AUTHENTIC vision and individual needs. This is what we call CONSCIOUS PR.

PAI/Life is the evolution of PAI MEDIA—a boutique firm that has represented some of the most influential musicians and songwriters of our time. Music— with its undeniable ability to please our senses, lift our souls + unify us, will continue to play a vital role as we embark on this new journey.


| PR + Media Relations | Content Ideation | Strategic Partnerships | Brand Messaging| + Activations | Consulting | 






Paula Amato was recently featured in Woman@Forbes. Ironically, the focus of this piece is FEAR as it relates to entrepreneurship—a topic that resonates with so many of us: It’s appropriately titled, Don’t Let Fear Bully You and we hope it will inspire you in some way.



"I've been inspired by my experiences working with and learning from world-renowned musicians, executives, songwriters, authors, producers, yogis + shamans, who have collectively influenced the way we look + feel + think + play. From stadiums to ashrams, I’ve experienced the profound wisdom and power of sound + silence + the interconnectedness of all things. I bring this sensitivity and vision to my work. PAI/Life is the manifestation of this."

Throughout her longstanding career as a media specialist, Paula Amato, has developed successful campaigns for legendary recording artists such as: Andy Summers (The Police), Blue Rodeo, Robert Plant, Pete Townshend, AC/DC, producers Martin Terefe (Jason Mraz, Train, Mary J. Blige), Butch Vig,record company executives Ahmet Ertegun, Doug Morris, Pete Ganbarg, integrative wellness expert, Jingduan Yang, MD,The Zen Effect, authors such as SG Browne, as well as, many other songwriters and start-ups .

Before starting PAI, Paula Amato was national director of publicity for Atlantic Records. She also has served as an adjunct professor at New York University’s Steinhardt School of Culture, Education, and Human Development, where she taught public relations in their undergraduate program.



We are a small, passionate and focused company that gets BIG results. Our clients have been featured in:

Forbes | NPR | Rolling Stone |USA Today | The New York Times |New York Magazine | Associated Press | Well + Good |Goop | Food + Wine | Yoga Journal | Yahoo Health | Reuters | Prevention | Wired | Spin | Filter |Parents| People | Entertainment Weekly |The New Yorker | Los Angeles Times | Manhattan Book Review | Publisher's Weekly | Billboard |Variety | Today Show | Fox + Friends |CNN |CBS Morning News | Letterman |Conan O’ Brien | The Tonight Show | Craig Ferguson | Jimmy Kimmel, Austin City Limits, and many others..



PR + Media Relations (traditional + digital driven) | Personal Branding | Social Impact Campaigns | Content Ideation + Narrative Development| Strategic Partnerships| Experiential + Curated Events| Conscious Consultation


Lifestyle + Wellness | Music + Culture | Transformation Travel


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